About Us

World's End Motorcycles was formed in 1978 to cater for the servicing needs of the London motorcycle courier industry and was originally based in the World's End area of Chelsea, south west London. The company relocated to Hammersmith in 1994 and started importing Japanese 'Home Market' motorcycles (grey imports) like the Honda Bros, CB-1 and the Yamaha Serow.

At the turn of the millennium, the traditional motorcycle retail sector started to change and World's End was no exception. We started to focus more on spare parts, initially just for grey imports, but quickly expanded into other models as the demand for low-price, quality replacement parts grew.

The internet became our primary focus and we soon developed a massive range of easy-to-buy spare parts for an unprecedented range of motorcycles, the decision was made to relocate to more pleasant surroundings by the sea, and Hove, East Sussex became our home.

By July 2007, we had outgrown our maze of mews units and transferred our headquarters, main storage and trade counter to our present location, four miles along the coast to Southwick, West Sussex - near to the entrance of Shoreham Harbour. 

We took on our second warehouse on the Grange Road Industrial Estate, to make room for further stock and to house the WMD office: the 'trade only' sister company of Wemoto, the retail part of the organisation. We took on our third warehouse in 2012, and our fourth in 2015 to expand our shop and hold even more stock.

Today, over forty years since we first began, we are still in our sunny Southwick location, with a newly decorated shop. We keep our four warehouses fully stocked with parts so that we can fulfil our customers' requirements quicker and more efficiently than anyone else.
 

We also have franchises across the globe including in Australia, Czech Republic, France, Italy and Spain. We add about 1,000 applications to our database every day to give you more choice at the best possible prices.

In addition to our impressive portfolio of products, we feel our customer service is second to none in the motorcycle industry.

We have carefully assembled a 40+ strong team (in the UK) of the most knowledgeable and enthusiastic staff we can find - all of whom are eager to make sure we supply the best value service, with the minimum of fuss, in the quickest possible time; always striving to pull out all the stops, so that your beloved machine is off the road for as little time as possible.