A change of heads
BMW UK appoints new Marketing Director and Corporate Sales General Manager
The BMW group have appointed a new Corporate Sales General Manager and Marketing Director for BMW UK with immediate effect. Uwe Dreher and Matt Bristow have been assigned Marketing Director and Corporate Sales General Manager respectively.
Uwe Dreher, who was previously the Head of Marketing for BMW i, has now taken over the roll of Marketing Director for BMW UK, succeeding Chris Brownridge who is now the director of MINI UK. In a statement about his change of position within the company he claimed:
“This is a great opportunity for me to lead the marketing activities in one of the BMW Group’s largest markets and I am really looking forward to working with the team to build innovative and creative marketing campaigns which will attract our existing and also new customers.”
Matt Bristow, previously the General Manager, Used Cars and Internal Sales (2010), has now been appointed the Corporate Sales and General Manager. Having had thirteen years of experience working in senior management positions for BMW, Bristow is said to bring "a wealth of experience" to the position. He has succeeded Steve Chater who is now General Manager, Product and Market Planning.
The BMW Group
The BMW Group is a German automobile, motorcycle and engine manufacturing company founded in 1916. They currently operate 28 production and assembly facilities in 13 countries and have a global sales network in more than 140 countries.
At the end of 2012, the BMW Group had a workforce of 105,876 employees, selling around 115,215 motorcycles worldwide in 2013 under the name BMW Motorrad. With newly appointed roles within senior positions of the company, BMW obviously has even bigger plans for 2014.
BMW Motorrad has already unveiled the very special R nineT that was designed and built to celebrate ninety years of BMW Motorrad. Late 2013 brought us the unveiling of the much anticipated 2014 R 1200 GS Adventure which has already won the 2013 MCN Bike of the Year award, R 1200 RT, S 1000 R streetfighter and the K 1600 GTL Exclusive among others. We look forward to seeing what else BMW has in store for us this year!
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