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02 December 2014

Greeves motorcycles for sale

Opportunity Knocks...

John Newman


For someone who has £350,000 to invest, the opportunity has come up to purchase this historic British motorcycle brand, plus a bunch of complete bikes and manufacturing equipment.

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Richard Deal the current owner who bought Greeves back in 1999 has turned seventy, and the hours required to design, make, market and distribute the bikes would be taxing to a person half that age. Hence the sale.

The company was founded in 1951 by Bert Greeves, and it was the production of the Invacar for disabled drivers with a contract from the government that established the company as a going concern. From there they expanded into producing two stroke trials and moto cross machines - scrambling as it was then – plus the Greeves Silverstone road racer. Success in the sport with the bikes being ridden by a succession of well known British riders, established it as a clubman favourite – I even took my bike test on one of their trials bikes, and failed. They also manufactured a number of road bikes; but two stroke technology wasn't conducive to long term non-competition development when emission restrictions were introduced.

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Included in the sale are ten bikes, including the current trials development model, the 280TI. A two stroke boasting top equipment such as Marzocchi forks, Ohlins monoshock and Grimeca brakes. There's also the intellectual property i.e. the Greeves brand name, and a considerable amount of the production equipment necessary to keep the whole show on the road.

The sale price, not a great deal of money these days, might appeal to a business person who has a sense of how a small motorcycle company with a very famous name can be exploited in an atmosphere where leisure/niche and 'nostalgia' markets - with Ariel and Matchless returning to the game – form a high profile part of the UK motorcycle scene.

Greeves Motorcycle Ltd are located in Chelmsford in Essex, and can be contacted at:
01245 227667.

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